As lovers of electronic music be it as a listener, DJ, producer, agent or manager we all know the frustration and time wasted trying to cut through the noise. Hours spent skipping tracks that should never have been released. Submitting to playlisters that never reply. Contacting YouTube channels or blogs – who also rarely reply and spending vast sums of money on marketing resulting in minimal new followers and plays. As a listener we eventually just opt for the generic playlist of least resistance and for those of us releasing new music our initial optimism dries up, possible becomes impossible and that Ted talk we watched starts to feel like a shakedown for YouTube plays – what’s the point if no one is listening!

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